"People will tolerate honest mistakes, but if you violate their trust you will find it very difficult to ever regain their confidence. That is one reason that you need to treat trust as your most precious asset."
- Craig Weatherup (PepsiCo chairman and CEO)
"Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy."
- Norman Swartzkopf
"Character makes trust possible. And trust makes leadership possible."
- John Maxwell